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9 Ways to Effective Copywriting

Filed under List by on April 25, 2012 at 8:52 am {no comments}

A well-crafted copywriting doesn’t have to hit the person on the head. The message just has to stand out. Here are nine steps to effective copywriting:

  1. Use the benefits of your products. The first thing to do is to build the foundation of your ads campaigns. The benefit is the worth of the products you offer to the consumers. The benefits are the things that the product can do to the costumer or the help it can do to the customer. Out into words those reasons why your products are the best and why are those better than your competitor’s.
  2. Use the weaknesses of your competitors. It is important that you know the difference between your products and your competitor’s. You must know the weaknesses of your competitors. And when you already do, make sure that the consumers know it too so that they’ll have it in their minds that buying the competitor’s products is a very big mistake. Research about your competition and their products. In citing the differences, just be sure to be realistic.
  3. Know your audience. Not all people will see the ads all around the world. You have to focus your ads to the type of audience you are prospecting. The location must also be taken special attention. If your products are for teens, it is not applicable to put your ads on the senior citizens association. You must know your target. Be sure that your ads are also catchy and have the language that can really speak to your audience. Research on your audiences’ gender, age, family status, ethnicity, occupation, income and their interests.
  4. Communicate with “What’s In It for Me”. There are many reasons why you are making an advertisement. So before making one, be sure to ask you yourself what will be the return to you. In making ads, communicate special offers, generate leads and share some information and promote awareness. You have to make your customers understand how their lives will be easy if they procure your products or services. Never waste your money by placing ads with ineffective copies.
  5. Focus on you, not we. You must know how to properly address your consumers. Write a copy that speaks to your customers. If your ads speak directly to your audience, then it is more effective.
  6. Understand your medium. Know where you will place your ads. If it’s in newspapers or tarpaulins or TV. Be sure that the copy is effective based on the medium where you will place it. If you are using the internet be sure that your material is effective and can be easily searched. Of course, you are hiring people to do it for you. There’re Philippine SEO copywriters available to do the work for you.
  7. Avoid Too Much Information. Don’t risk losing your consumers by not providing much detail on your copy. An effective copywriting material tells the customer what they need to know before they procure the services of products. But be sure to include only the important ones. Just keep your copy short and simple.
  8. Cover Your Ass. In making copies, don’t put claims that you cannot justify. Exaggerating your claims can put you and your business to risks; your reputation will also be affected. This is not a good business practice. You have to be careful with the words you use when making ads like: free, best, lowest, risk-free, no investment, 100% and no cost.
  9. Proofread. Finally, it is very important that you proofread your copy. One of the fastest ways of losing credibility is letting your copy to have a grammatical error. If you claim to be a professional business, you also have to make quality ads and error free.

4 Hardcore Blog Post Styles that will Rock the Blogosphere

Filed under Blogging, List by on January 20, 2012 at 1:50 am {one comment}

Blogging has been the bomb for quite awhile now. People have been writing what’s on their mind and showing them to others all over the internet. Personal blogs tend to write about stuff to give others a piece of their mind. Business bloggers write about their promotions, their products, and their experiences in running a business. But sometimes, these blogs are often repetitive in their style of writing, and thus, becomes too boring for their readers.

I have been lurking around the internet for a lot of years now, and had been exposed to awesome blogs, to fail posts. Over that period of time, I learned how to identify blogging styles that actually attract readers. The normal way of just writing about a single topic and just describing known facts is now dead.

Now, want to learn how to make your posts juicy and viral? Then try these blogging styles.

 

Curation

This has been one of my favorite styles since I’ve learned how to blog. Curation is the act of putting together a list of the “best” or “top” of something. Easy right? Yes, and no. Proper curation involves researching on various sources to complete your curated list. If you want to make a good and unique curated content on let’s say, top personal check designs, but you don’t have the time to do hardcore research:

Þ     Search the internet for related content about your topic. Write/note them down. About 5 sources would be enough if you want good info but lack the time in researching.

Þ     Get all the facts straight. List down related information on them. For example, two sites included “polka dots” as a good design for these kinds of checks. List it down and look for the next information in common.

Þ     Next thing to do is to look at their list for stuffs not in common. This is what you actually need. If one site says “dog designs” and the others don’t, then jot it down. By listing down something conflicting information from several sources, and curating them into your article, you now have a somewhat original content.

Þ     If it doesn’t actually add up to the required number on your curated list (you wanted top 20), then include the information that is the least in common. That way, you still have something that has been proven by others, yet, it can’t be found on every website that’s related to what you are writing about.

Þ     Now, research about the list you now have (the uncommon stuff one) and write some solid information about them. Ta-dah! Your curated list is complete.

** Want to see an example of a properly curated list? Check out my post on the Top 20 Finance blogs You Should Follow this 2012 on ThinkModular.net.

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The 10 Commandments of Internet Marketers in Blogger Outreach

Filed under List, Tips by on January 16, 2012 at 11:03 pm {2 comments}

Every marketer’s cringe is publicity. Online publicity is now gained in a lot of ways. Essentially, they are won through shared piece of information, genuine source of news, reliable reviews and limitless supply of knowledge spread over the Internet. There are authorities, or content professionals for this matter, that answer your needs for online promotion – your undercover internet marketers a.k.a BLOGGERS.

Bloggers are all over the web. You can set out to discover blogs that you may find suitable for your internet marketing campaign, and one effective way to get it done is through Blogger Outreach Campaign. The concept of blog outreach revolves around networking, being able to build quality links and relationships with bloggers, and moving forward to the bottom line, increasing the amount of relevant traffic to your website.  

Blogger outreach can turn out to either success or a daunting task, essentially if you are doing it wrong. Here’s my guide and set of principles on what and what not to do in your blogger outreach campaign.

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4 New Year’s Resolution Ideas for Copywriters in 2012

Filed under List by on December 28, 2011 at 10:42 pm {13 comments}

End of 2011 is approaching. And to every end, there comes the time to reflect on each change we ended in order to resolve to follow through on those changes. Regularly, Internet Marketers have their own ways of dealing with the Search Engine transitions. Yearly, most copywriters and bloggers change their styles, techniques, and strategies in writing as online marketing requirements gradually change as well. Surely, there are several aspects that copywriters would need to change to facilitate their clients’ needs for their website’s promotion, in spite of the tight marketing budget. Readers will now be wiser – and would only spend their time reading on the stuff that would interest them.

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4 Effective Title Creation Strategies That Work

Filed under Tips by on December 27, 2011 at 6:44 pm {one comment}

Underestimating the importance of title is one of the biggest mistakes of some content creators. Little do some know that titles are at most part, the heart and head of every content. One can easily lose interest in the sea of your content in the search results when an article’s title initially fails to grab a reader’s attention. Aside from providing a poor title, you should be aware that your niche competition is just right around the corner – and those two could be just some of the several reasons why your article never stand out. Audience these days are  fond of snazzy, catchy, and well-thought-of titles. To scratch the boring blog posts titles,  here are a few quick tips for crafting attractive post titles and social media content.

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How to Sell Anything Through Copywriting: Copywriting Tips that Call Your Reader to Action

Filed under Tips by on November 29, 2011 at 10:11 pm {2 comments}

There is a lot of different approach on how entrepreneurs manage to get a sale. But by far, the most effective is to create a good ad copy. There are many types of advertising that one can employ- may it be print, TV, radio or online- you always need a persuasive write up to make your product sell. How can an advertisement have an effective copy?

How can you sell anything to anyone through copywriting? Turn your words into cash!  Here are some few tips:

1) An engaging story


If you have a good story to tell, you will surely get someone’s attention. The first part of getting a sale is to get someone to listen. An engaging story will create a bond with your readers. Tell a story that they can relate to and create a connection to what you are selling. (more…)

On Quality Content and Link Building

Filed under Business by on October 12, 2011 at 9:58 pm {one comment}

Focusing on linkbuilding is one of the most significant features of superior SEO or Search Engine Optimization and getting higher rankings. Essentially, Google and Yahoo which are the major search engines suggest that you boost your status, internet presence and brand management by making more external and internal links. While there are different link building strategies to choose from, below are just some points to consider in performing link building strategies to deliver excellent results.

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9 Helpful Techniques in Developing Your Copywriting Abilities

Filed under Tips by on October 4, 2011 at 1:31 am {one comment}
All folks educated how to write down in school however there are several realistic methods which expert writers apply conveying messages with shortness and greater effect when it comes to taking part in advertising. Read these nine helpful writing techniques for your subsequently webpage, brochure and newsletter.
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How to Write Catchy Headlines for the Web

Filed under Tips by on September 26, 2011 at 6:24 pm {one comment}
For successful copywriters, words are extremely powerful and it can manipulate people and they can influence them taking action whether written or spoken. Words will either have a good or bad impact depending on how they’re used. The written words on the net must be clear since it’s simply the way you need to talk, whether making a blog post or article or writing website sales copy. Your piece can be send with more impact according on how you pick to speak to your viewers and your inimitable word choices. Initiating with catchy headlines is strongly recommended in writing content for your site. In addition to this, the title needs to capture the reader’s attention and give an insight in what your site is all about.

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The Ultimate and Useful Copywriting Tools

Filed under Tips by on September 24, 2011 at 1:11 pm {no comments}

Let’s face it, as a copywriter, words are the most important thing you love. Not just your pen, writing software and particular working table. Some say that pen is powerful than sword but that is not true. Instead, it must have been words. Not your videos, not your images – nothing as effective as a simple but flashing ad sales slogan or motto.

Words are what inspire and convince your viewers believing in what you do and have as you say. Also, words can turn your prospects into clients.

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